Meta Is Testing Facebook Reels Monetization Options

In the race to attract the best short video makers and businesses, social media companies are thinking about new monetization options. With strong competition from TikTok and YouTube, Meta announced on October 4 that it is testing new ways to embed ads on Reels. The growth of such content is one of the few successful solutions for Facebook, so Meta is interested in developing the best options.

Logically, the creators of popular content will choose platforms that offer more monetization opportunities. YouTube has plans to monetize Shorts, which involves giving away a part of ad revenue to content creators based on their performance. TikTok is in the process of developing commercial live-streaming tools. The strategy for Facebook will not be the same as that of YouTube.

Meta reported that it is testing post-loop-ads. This tool implies that users will see short commercials lasting 4–10 seconds after Reel. These ads can be skipped. It is not yet clear how successful this option can be. After all, the revenue distribution mechanism is unknown, and users are unlikely to be happy with ads that interrupt the short videos. On the other hand, such ads can become a way to monetize content directly.

Another way to distribute the authors’ income at the testing stage is through carousel ads. It consists of about 10 horizontally-scrollable images that users will see at the bottom of the video. It can also give content creators more monetization opportunities, and brands can leverage the popular Facebook Reels. Brands can also select music from an accessible library of non-commercial tracks. Meta suggests using an automatic selection of music for ads based on its content.
What do you think is the most profitable monetization way for authors?